Fig - Marketing OS

1. Introduction

Fig ("we," "us," or "our") is a marketing operating system (Marketing OS) that helps founder-led businesses connect their tools, data, and marketing activities in one place. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, platform, and related services.

By using Fig, you agree to the practices described in this policy. If you do not agree, please do not use our services.

2. Information We Collect

Account & Registration Data

When you create an account, join our waitlist, or interact with our services, we may collect:

Name, email address, and contact information
Company or business name
Password and account credentials
Payment and billing information (processed by third-party providers)

Marketing & Campaign Data

To provide our marketing tools and features, we collect and process data related to your marketing activities:

Advertising campaign performance data (impressions, clicks, conversions)
Audience insights and demographic data
Funnel and conversion data
Customer personas and segmentation information
Landing pages, forms, and site analytics

Data from Third-Party Integrations

When you connect integrations to Fig, we receive data from those platforms:

Facebook & Meta: Ad account data, campaign metrics, audience lists, Pixel events, and Business Manager information
Google: Ads data, Analytics data, Search Console data, and other Google Marketing Platform data
Zapier & similar tools: Data passed through workflows (webhooks, triggers, actions) that you configure
Other platforms: CRM, email, social, analytics, or other tools you choose to connect

The scope of data received depends on the permissions you grant when authorizing each integration.

Usage & Technical Data

IP address, browser type, device information
Pages visited, features used, and session duration
Logs, error reports, and performance data

3. How We Use Your Information

We use collected information to:

Provide, operate, and improve our Marketing OS and related features
Sync, analyze, and display your marketing data across connected platforms
Power AI features (e.g., persona generation, campaign optimization suggestions)
Process transactions and manage your account
Send service-related communications, updates, and support
Improve our product, analytics, and user experience
Comply with legal obligations and enforce our terms

4. Third-Party Integrations & Extensions

Fig connects to third-party platforms to provide a unified marketing experience. When you use these integrations:

Extensions & APIs: We use official APIs and extensions (e.g., Meta for Business, Google Ads API) to access your data. Each platform has its own privacy and data policies; by connecting, you consent to the transfer of data as required for the integration to function.
Scope: We only access data necessary to perform the features you use (e.g., syncing ad metrics, creating audiences, triggering automations).
Optional integrations: Services like Zapier, Make, or custom webhooks allow you to send data to and from Fig. You control what data flows through these connections.
Third-party policies: We encourage you to review the privacy policies of Facebook, Google, Zapier, and any other platforms you connect to Fig.

5. Cookies & Tracking Technologies

We use cookies and similar technologies for:

Essential functions: Session management, authentication, and security
Analytics: We use Plausible Analytics (privacy-focused, no personal data collection) to understand how visitors use our website
Marketing & conversion: We may use tools such as Nudgify or similar pixels for conversion optimization and remarketing

You can control cookies through your browser settings. Disabling certain cookies may limit functionality.

6. Data Sharing & Disclosure

We may share your information with:

Service providers: Hosting, payment processing, analytics, customer support, and infrastructure providers that assist our operations
Integrations you authorize: Data is shared with Facebook, Google, Zapier, or other platforms only when you explicitly connect and authorize those integrations
Legal requirements: When required by law, court order, or to protect our rights, safety, or property
Business transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their marketing purposes.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. We may retain certain data for longer to comply with legal obligations, resolve disputes, and enforce agreements. When you disconnect an integration or delete your account, we will delete or anonymize your data in accordance with our retention policies and applicable law.

8. Data Security

We implement industry-standard measures to protect your data, including encryption, access controls, and secure APIs. However, no method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal information
Port your data in a machine-readable format
Object to or restrict certain processing
Withdraw consent where processing is consent-based
Opt out of marketing communications

Residents of the EEA, UK, or California have additional rights under GDPR, UK GDPR, or CCPA. To exercise these rights, contact us at the address below. You may also have the right to lodge a complaint with a supervisory authority.

10. International Data Transfers

Fig may store and process data in the United States or other countries. If you access our services from outside the U.S., your data may be transferred to and processed in jurisdictions with different data protection laws. We take appropriate safeguards (e.g., Standard Contractual Clauses) where required.

11. Children's Privacy

Our services are not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Continued use of Fig after changes constitutes acceptance of the revised policy.

13. Contact Us

For questions about this Privacy Policy or our data practices, contact us at:

Fig
Email: support@figfunnels.com
Website: figfunnels.com